The following was previously published in an earlier edition of Marketing Insider. Big data is changing the way the world works. The speed at which unprecedented volumes of information are being ...

A shaky data foundation makes bold campaigns feel like a gamble. Learn how to fix technical debt and build a system that ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of payments. We live in a world where machines can understand speech, recognize faces, and even generate ...

Shivanku Misra is an AI expert, currently serving as Vice President overseeing enterprise advanced analytics and AI initiatives at McKesson. In the rapidly evolving field of data science, the success ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...