HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial] Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to ...