Data has become the lifeblood of marketing, and there are changes on the horizon to how we can collect and use that data. The most recent SAS Customer Advisory Board meeting highlighted data ...
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It's Just a 'Cookie'—Until It’s a Lawsuit: Why Website-Tracking Risks Have Become Too Big to Ignore
If you’re looking to minimize litigation risk, opt-in consent is realistically the only thing that works,” said Elliot Golding, a partner at McDermott Will & Schulte. “But that’s a tough pill for a ...
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