Wisconsin athletic director Chris McIntosh says Luke Fickell will remain as coach “beyond this season” as the Badgers face ...

Summer is over, and young adults across the country are headed back to school—one more step toward graduation and making decisions about “what’s next.” Despite making up almost half of today’s US ...

In this video, we examine the differences in scratch resistance among various models of the iPhone 17. The focus is on scratch tests conducted using standard materials to assess durability. #iphone17 ...

In this video, we conduct a durability test on the iPhone 17 (not the iPhone 17 Pro or iPhone AIR). The test includes a scratch test of the back glass using various materials: silver, copper, and gold ...

In an environment of tightening margins and heightened competition, yield is no longer optional. It has become a necessity. This gold rush mentality obscures a critical truth defining the industry’s ...

In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin, ...

To paraphrase George Orwell: all city dwellers are equal, but some are less equal than others. While this is not official policy, two hot-button issues show that the conclusion is inescapable. Too ...

Every day, we are reminded that providing value to customers is a surefire route to success. The concept of customer value has been around for over 20 years, and many books and articles have been ...